Founded in 1960, Erika Vivai Mancinelli has been dedicated to retailing since 1992. In May the new structure was inaugurated, which brings together and replaces the previous structures.
Erika Vivai Mancinelli of Aranova (Rome) has inaugurated a new gardening center, very interesting for the customer's experience and management rationality.
This year Orlandelli Group was present again at the Flower Trials, thanks to the renewed agreement with Syngenta, world leader among the Hybrids: the concept "Garden Center Identity" was developed to best express the potential of the new varieties, such as Suninfinity or Calliope.
Even the luxurious and immense plants’ and flowers’ shop of the chain "Tvoy Dom", part of the Crocus Group, has chosen Organizzazione Orlandelli furnishings to furnish the indoor and outdoor exhibition areas dedicated to the Garden Centre.
Today, more than before, In the increasingly competitive market, to develop your own identity in the physical store is the strategically factor to succeed.
The 2019 Garden Trends Report predicts a move toward a higher value on increasing our connection with nature and dives deep into cultivating a healthier relationship with expanding technology.
The new DC water tray, entirely designed by Orlandelli Group’s R&D team, introduces groundbreaking technical and structural innovations.
The idea is to recreate an environment that inspires and recall a greenhouse where plants and flowers are naturally grown. The new developed concept has already gained a very positive impact due the documented sales lift and the increasing of the visual effect.