Founded in 1960, Erika Vivai Mancinelli has been dedicated to retailing since 1992. In May the new structure was inaugurated, which brings together and replaces the previous structures.
Erika Vivai Mancinelli of Aranova (Rome) has inaugurated a new gardening center, very interesting for the customer's experience and management rationality.
Facilitating the operation of the workers and the usability of the spaces, making it intuitive to display the plants according to their heights, was the mission set for the do-it-yourself Bau Center in Krasnodar, Russia
Orlandelli Group exports his working methodology to Mexico, starting his partnership with The Home Depot, the largest Diy chain in the world.
Today, more than before, In the increasingly competitive market, to develop your own identity in the physical store is the strategically factor to succeed.
The idea is to recreate an environment that inspires and recall a greenhouse where plants and flowers are naturally grown. The new developed concept has already gained a very positive impact due the documented sales lift and the increasing of the visual effect.
Our business, the Floriculture, is characterized by seasonality and that’s very true. I wonder in what way the sale in the peak season is determined by our influence and in what way, with a different approach; can –substantially- be improved in the "low season".
There is a relationship between the place where you buy a product and the product itself.
Furnishing the point of sale efficiently and with style is the goal we wished to achieve when we designed our solution for the counter and the areas behind and in front.