Founded in 1960, Erika Vivai Mancinelli has been dedicated to retailing since 1992. In May the new structure was inaugurated, which brings together and replaces the previous structures.
Erika Vivai Mancinelli of Aranova (Rome) has inaugurated a new gardening center, very interesting for the customer's experience and management rationality.
This year Orlandelli Group was present again at the Flower Trials, thanks to the renewed agreement with Syngenta, world leader among the Hybrids: the concept "Garden Center Identity" was developed to best express the potential of the new varieties, such as Suninfinity or Calliope.
Mondo Verde Garden Center remodeled the area dedicated to indoor plants a few months ago. Alessandro Puccinelli, Cofounder of the beautiful Green World Garden Center located in Gattatico, contacted us for a makeover of the area dedicated to green plants. Green World was defined by Green Line magazine as "one of Italy's most interesting Garden Centers". In fact, just a look at the structure from the outside gives a very positive perception of the store.
Today, more than before, In the increasingly competitive market, to develop your own identity in the physical store is the strategically factor to succeed.
There is a relationship between the place where you buy a product and the product itself.
Furnishing the point of sale efficiently and with style is the goal we wished to achieve when we designed our solution for the counter and the areas behind and in front.
EXCLUSIVE EVENT - July 31: one of the biggest worldwide designer will be guest of ORGANIZZAZIONE ORLANDELLI. Ernest Wertheim, 94 years, architect, World leader in Garden Center designs, tells his story; from the beginning of his career, through his 60 years of activity, showing some of the biggest but even the smallest Garden Centers completed in the United States, Canada, Europe and South Africa. A careful analysis of the strengths, in order to give a global vision of the world of Garden Center.
The idea is to recreate an environment that inspires and recall a greenhouse where plants and flowers are naturally grown. The new developed concept has already gained a very positive impact due the documented sales lift and the increasing of the visual effect.