On November 6, 2014, was inaugurated a new Home Depot Center in Monterrey, Mexico. An unusual Grand Opening, where the main attraction was not the "big box" (as nick named in the States) but the Garden Centre.
On The Carretera Nacional in Monterrey, Mexico’s second largest city, you will find at least fifty nurseries and Garden Centers.
Therefore, The Home Depot had to think different and do something special to compete with the other Garden Centre. Doing so, they entrusted the philosophy of Orlandelli Group. The project engaged the company 360° starting with the idea of creating a real Garden Center in -and beside- the Hardware store. From the planning stage to the disposition and the education of the dedicated personnel, Orlandelli Group followed systematically the project providing the best solutions to complete the job.
The Home Depot is the largest DIY (do-it-yourself) chain in the world, with more than 355,000 employees and nearly 2,300 stores across United States, Canada, Mexico and China. In America, they are leaders in the sale of household products. Many Americans, when browse internet to renew their homes, use the Home Depot website as search engine instead of Google.
It has not been easy to convince the managers, at The Home Depot, to change radically their corporate guidelines. The initial request was related to the "simple" linear module for plants and flowers, replicating the philosophy of the existing 2,300 Home Depot centers. From the very beginning of the discussion, the “concept center” of Orlandelli Group, which –in this case- operates under the brand name of Entergreen proposed a revolutionary alternative to the standard settings.