DESIGN CONCEPT
Our analysis comes from the study of modern merchandising for what concerns plants and flowers. One of the most important factors is the study of clients' behaviour as well as their purchasing course in the Garden Centre. Discovering, during different periods, the typical client purchase and therefore the typical cart, it allowed us to understand how to improve the cart's efficacy. We've realised that most
carts are loaded with pots' plant starting from Ø 3.94" /4.7" to Ø 7.09"/7.88". In the past, flower pots were larger and they went reducing in order to optimise costs together with plant transportation in the horti-floricultural field, increasing the quantity loaded on the unistandard carts, as a result. This “revolution” makes the one or two shelves carts inadequate, precluding each customer to increase shopping.
The new Pianetta 'Garden Flor 3 shelves', is the answer to the needs of MODERN Garden Centres. Easy to use with its four swivelling wheels, the 'Garden Flor 3 shelves' has ideal dimensions for all types of Garden Centre. Boost loading capacity, thanks to its 43.34" length, 22.06" wide and 43.34 inches height.