Once again this year, Organizzazione Orlandelli crossed the ocean to confirm its presence at Cultivate 2026, the flagship event for the North American floriculture and Green industry held in Columbus, Ohio. For our Group, this is a fundamental milestone, marking this year our 12th consecutive year of participation in this prestigious international showcase.
Every year, Cultivate proves to be an essential observatory for anticipating the dynamics of Retail and Garden Centers. The American market has always stood out for its large spaces and a sales model strongly oriented toward 'Destination Retail': spaces designed not only for selling plants, but for offering an immersive experience to the entire family through dining areas, events, and dedicated pathways. In this context, logistical optimization, space efficiency, and visual product presentation are crucial elements to stimulate impulse buying and reduce management costs. This trend is also profoundly influencing the evolution of Garden Centers in Italy and Europe, where traditional attention to aesthetics and refined visual merchandising is now joined by a strong demand for digitalization and automation.
Browse the gallery to see the highlights of our booth at Cultivate 2026!